Beloved Music Icon George “Fiji” Brooks Veikoso Passes Away at 55
Fiji/Honolulu — The music world is mourning the loss of a beloved voice whose artistry transcended oceans, borders, and generations. George Brooks Veikoso, affectionately known to fans around the globe as “Fiji,” passed away on Wednesday at the age of 55. The celebrated Fijian-Hawaiian recording artist died peacefully in his homeland of Fiji, surrounded by close family members and loved ones.
Fiji was more than just a musician—he was a cultural ambassador, a voice of the islands, and a pioneer in blending traditional Pacific Island sounds with contemporary reggae, R&B, and hip-hop. With a career spanning over three decades, Fiji left an indelible mark on the music scenes in both Hawaii and the wider Pacific region. His music served as a bridge between generations and cultures, offering listeners an unmistakable blend of soulful vocals, island rhythms, and heartfelt messages of love, unity, and identity.
A Titan of Island Reggae and Pacific Soul
Born in Fiji and raised in Hawaii, Fiji was immersed in rich musical traditions from a young age. His upbringing exposed him to the spiritual and melodic harmonies of his homeland and the vibrant reggae and soul movements of Hawaii. These influences would later become the foundation of a unique sound that made him a household name throughout Oceania and among Polynesian communities across the world.
Fiji’s 1994 breakout album “Evolution” showcased his rare vocal talent and songwriting brilliance, earning him instant acclaim and establishing him as a driving force in the island reggae movement. Hits like “Sweet Darlin’,” “Lauga Sa Vosa,” “Smokin’ Session,” and “Naughty Girl” captured the hearts of fans not only in Hawaii and Fiji, but also in California, New Zealand, Australia, and beyond.
Over the years, Fiji collaborated with a wide range of artists, including J Boog, The Mana’o Company, Kapena, Tenelle, and Sammy J, helping to shape the sound of modern Polynesian reggae and soul music. His ability to infuse traditional island instrumentation with smooth R&B melodies and socially conscious lyrics set him apart in a genre that he helped define and elevate.
An Advocate and Mentor
Beyond his music, Fiji was revered for his humility, humor, and dedication to uplifting others. He was known to be a generous mentor to younger artists, often using his platform to spotlight up-and-coming talent from Pacific Island communities. His passion for cultural preservation and empowerment resonated deeply with fans, and he never shied away from addressing important social issues, including identity, family, and the legacy of colonialism.
His contributions earned him numerous accolades throughout his career, including multiple Nā Hōkū Hanohano Awards—Hawaii’s premier music honors—and widespread recognition as a legend in the reggae and island music worlds.
A Deeply Personal Loss
The news of Fiji’s passing has sent shockwaves across the Pacific and throughout global music circles. Tributes have poured in from fellow musicians, fans, and cultural leaders who credit Fiji with inspiring a generation of artists and putting Pacific Island music on the map.
Hawaii Governor Josh Green issued a statement saying, “Fiji was a true son of the Pacific whose voice echoed through our islands with messages of peace, strength, and pride. His music was the soundtrack of our lives. We honor his legacy and extend our deepest condolences to his family.”
On social media, artists like J Boog and Common Kings posted heartfelt tributes to their “brother,” expressing gratitude for his guidance, his generosity, and the unforgettable imprint he left on their lives and music.
Remembering the Legacy
Fiji’s music was rooted in his love for his people, his heritage, and his homeland. Through his lyrics and performances, he offered a powerful affirmation of Pacific Island identity—proud, resilient, and full of aloha. Even in death, his voice continues to speak to the soul of his people.
He leaves behind a treasure trove of songs that will be cherished for generations and a legacy that goes far beyond the stage. His life’s work wasn’t just about entertainment—it was about connection, pride, and storytelling.
George “Fiji” Veikoso is survived by his children, siblings, extended family, and the countless fans who considered him part of their own ohana. Funeral services are expected to be held in Fiji, with memorial celebrations also being planned in Hawaii and California to honor his extraordinary life and musical journey.
As the sun sets over the Pacific tonight, the islands remember a voice that will never fade—a voice that sang not just from the throat, but from the heart of a people. Rest in aloha, Fiji. Your spirit and song live on.
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